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From vibes to data: Why some brands use predictive tech to vet creators

Summary by Digiday

Some brands are using predictive models and massive datasets to help choose which creators to work with; but it won't replace taste.

Some brands are using predictive models and massive datasets to help choose which creators to work with; but it won't replace taste.

2 days ago

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Digiday broke the news in 2 days ago on Monday, February 2, 2026.

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