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From the Ego to the Performance: the New Marketing Challenge
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While customer acquisition costs are exploding and consumer attention has become a rare commodity, a disturbing truth emerges from accounting records: making noise does not mean making profit. Survey of the necessary shift from l'oego marketing to marketing real performance. "I have 100,000 subscribers, but I can't pay my bills."This phrase, increasingly heard in incubators and business circles, illustrates the growing gap between "pure" marketi…
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