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Sabrina Carpenter Super Bowl Ad For Pringles Targets Gen-Z With Humor
Sabrina Carpenter stars in a romantic, playful ad where she creates and dates a man made of Pringles, aired during the Super Bowl as part of the brand's ninth Big Game campaign.
- During NBC's Super Bowl telecast, Pringles will air a:30 starring Sabrina Carpenter, with an extended:60 version available online, set to air during the game between the Seattle Seahawks and New England Patriots on Feb. 8.
- BBDO New York developed the spot, and Pringles wooed Carpenter by offering a director she had worked with and giving her creative input, tied to Gen Z dating insights.
- Carpenter assembles Pringleleo from stacked crisps and shares staged romantic moments—dinners, drives, and bed scenes—before fans tackle and crush him into crumbs they snack on.
- Pringles is amplifying the spot with in-store and digital tie-ins, including limited-edition Pringles x Cheez-It Snack Stadiums, while NBC ad rates range from $7 million to more than $10 million, said Sarah Reinecke.
- Follow @Pringles and Pringles.com to see the spot before and after the Big Game on Feb. 8, with the ad dropping on Feb. 3, amid Carpenter's recent appearances.
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/PRNewswire/ -- Is having a boyfriend embarrassing? Is chivalry dead? Can there really be love at first bite? Let's be real… romance and relationships are...
·United States
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Inside Sabrina Carpenter’s Short, Sweet Super Bowl Relationship With Pringles
Sabrina Carpenter had a recent courtship that lasted weeks — but her fans will only get to see 30 seconds’ worth. To woo the effervescent pop star to take part in its latest Super Bowl commercial, Mars’ Pringles offered her a director who had worked with her previously on one of her music videos, and […]
·Los Angeles, United States
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Total News Sources14
Leaning Left3Leaning Right1Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 38%
C 50%
12%
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