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FROM PINTS TO PROTEIN: THE NEW CURRENCY OF YOUTH CONVENIENCE
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FROM PINTS TO PROTEIN: THE NEW CURRENCY OF YOUTH CONVENIENCE
For years, the convenience sector thrived on a simple formula: late nights, last-minute cravings, and the steady hum of alcohol sales. But walk into many campus towns or city centres today, and you’ll notice a quiet cultural pivot. The younger crowd isn’t stumbling out of nightclubs at 3am so much as heading into gyms at 7am, shaker bottles in hand.
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