US EditionFrom Market Leader to Trendsetter: UR Sets a New Global Narrative as China's No.1 Live Fashion Brand
URBAN REVIVO leads with over 20 overseas stores and blends avant-garde fashion with immersive events under its 'Born Global' strategy, certified by Euromonitor International.
- On September 23, 2025, URBAN REVIVO teamed with Tmall for a Super Brand Day gala at Shanghai's 1862 Fashion and Art Center, where Euromonitor International certified UR as China's No.1 fast fashion brand.
- Guided by a 'Born Global' strategy, UR opened a flagship in New York's SOHO and two stores in London's core business areas while building a global design ecosystem.
- At the gala UR introduced a 'singer + runway show' format blending music and fashion, featuring three chapters: Urban Vogue, Playful Whimsy, Midnight Safari, with Henry Lau performing and custom looks by UR's design team.
- Following the Euromonitor International certification, UR has begun exporting an innovation-driven fast fashion model globally, cementing its role as an industry benchmark for value-driven transformation.
- UR is shifting the industry toward design‑driven, experience‑first retail, promoting value‑driven competition with an online sales network across Europe and North America, over 400 stores worldwide, and more than 20 overseas stores.
21 Articles
21 Articles
Buffalo News
Pioneering Fashion Brand's "Runway Show with Performance" Crossover Performance: "China's No.1 Live Fashion Brand" UR Achieves New Global Breakthrough
GUANGZHOU, China, Sept. 24, 2025 /PRNewswire/ -- On September 23, URBAN REVIVO (UR), China's leading trend-setting fast fashion brand, teamed up with Tmall for the third time to launch a spectacular Super Brand Day fashion gala at Shanghai's 1862 Fashion…
From Market Leader to Trendsetter: UR Sets a New Global Narrative as China's No.1 Live Fashion Brand
GUANGZHOU, China, Sept. 24, 2025 /PRNewswire/ -- On the evening of September 23, URBAN REVIVO (UR), China's leading live fashion brand, teamed up with Tmall for the third time to launch a spectacular Super Brand Day fashion gala at Shanghai's 1862 Fashion and Art Center. Breaking away from the traditional fashion show format, the event created an immersive, avant-garde experience by blending global music and fashion in a groundbreaking crossover…
Coverage Details
Bias Distribution
- 78% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
