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From “Greenwashing” to Silence: the Rise of “Greenhushing” as a Corporate Refuge
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Previously, the focus was on the environment, sustainability, and the efforts of many companies to combat climate change. But sometimes, the seams were exposed—the superficial, superficial greenwashing of a company. Now, we're witnessing the opposite effect: "greenwashing," which reflects a problem in brand communication. Sustainability has shifted from a differentiating factor to a risky area, now marked by increased regulation and scrutiny. As…
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