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Football: Between Sport and Business

Summary by Globo

The transfer of Yan Diomandé to Real Madrid for 125 million euros (about R$ 739 million), in addition to bonuses, has again highlighted a strategy that Red Bull has perfected over the past few years. More than managing clubs on different continents, the group has built a gear aimed at finding young players before competitors, developing them and reselling them to the European football elite for much higher numbers than invested. Ferran Torres is…

2 Articles

2 Articles

From Diomandé to Haaland: How Red Bull Turned Young Talents Into Billionaire Business in Football

The transfer of Yan Diomandé to Real Madrid for 125 million euros (about R$ 739 million), in addition to bonuses, has again highlighted a strategy that Red Bull has perfected over the past few years. More than managing clubs on different continents, the group has built a gear aimed at finding young players before competitors, developing them and reselling them to the European football elite for much higher numbers than invested. Ferran Torres is…

7 days ago·Rio de Janeiro, Brazil

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Football: Between Sport and Business

7 days ago·Lisboa, Portugal

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Leaning Left0Leaning Right1Center0Last Updated7 days agoBias Distribution

100% Right

Bias Distribution

100% of the sources lean Right

100% Right

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Globo broke the news in Rio de Janeiro, Brazil 7 days ago on Friday, August 14, 2026.

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