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From Childhood Drawings to McDonald's Cups: Artist Takes Chicano Art to National Brands
The limited-edition cup extends her growing national profile after collaborations with the Sacramento Kings, San Francisco Giants and Modelo.
- Sacramento artist Cecelia Perez designed a limited-edition McDonald's cup for Hispanic Heritage Month, a collaboration that originated from a mural she created at a McDonald's on Pacific Avenue in Stockton.
- Perez's parents introduced her to the Royal Chicano Air Force, a Sacramento-based collective established in the 1970s that used art as activism, inspiring her career in Chicano cultural imagery.
- Her work spans the Sacramento Kings, San Francisco Giants, and the Smithsonian Folklife Festival in Washington, D.C., while her 'Hey Ruca' brand is sold in national retailers including Zumiez.
- McDonald's featured Perez in a commercial promoting the cup collaboration; she also appears in a Modelo campaign and serves as a Ford ambassador while producing her first hard copy magazine.
- Despite her growing national collaborations, Perez said Sacramento remains a major source of inspiration as she maintains her daily drawing practice from the Bay Area.
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From childhood drawings to McDonald's cups: Artist takes Chicano art to national brands
Artist Cecelia Perez has built a growing national profile, creating Chicano art for brands and organizations including the Sacramento Kings and San Francisco Giants.
·Oklahoma City, United States
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From childhood drawings to McDonald's cups: Sacramento artist takes Chicano art to national brands
Cecelia Perez, a Sacramento native and the artist behind "Hey Ruca," has built a growing national profile, creating work for brands and organizations including the Sacramento Kings and San Francisco Giants.
·Sacramento, United States
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