Hunt Sports Development Announces Plans for Mixed-Use District on East Side of Toyota Stadium and Soccer Center
The first phase includes a 290-room boutique hotel and more than 40,000 square feet of meeting and event space, officials said.
- On Tuesday, Hunt Sports Development announced a partnership with Peak Curated Development and Venu Holding Corporation to create a mixed-use hospitality district on the east side of Toyota Stadium in Frisco, Texas.
- The development complements a multi-phase office complex announced last year, transforming Toyota Stadium into a year-round destination for business, hospitality, and entertainment across North Texas.
- Phase one features an approximately 290-room boutique hotel and more than 40,000 square feet of event space, with a convention center including a 15,000-square-foot ballroom divisible into smaller rooms for 3,000-person gatherings.
- "Adding hospitality, dining and live entertainment will build on that foundation," said FC Dallas President Dan Hunt, positioning the campus as one of North Texas' most active year-round destinations.
- Groundbreaking is slated for 2027, coinciding with the ongoing $215 million renovation of Toyota Stadium scheduled for completion in spring 2028, positioning the district within a broader campus transformation.
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11 Articles
Hunts tap Venu to help with billion-dollar project at Frisco's Toyota Stadium
The company behind a $300 million amphitheater under construction in McKinney is expanding its North Texas footprint with a new hotel and entertainment project in Frisco. The project will include a roughly 290-room boutique hotel and about 40,000 square feet of convention, meeting and event space.
The Dallas Express News
wbap.comHunt Sports Development Plans 290-Room Hotel And 3,000-Person Music Venue Beside Toyota Stadium
Toyota Stadium’s transformation is getting considerably bigger. Hunt Sports Development announced Tuesday plans for a new mixed-use district east of Toyota Stadium and the Toyota Soccer Center in Frisco, with the first phase featuring an approximately 290-room boutique hotel, rooftop bar, spa and a flexible event venue capable of becoming a 3,000-person music hall. The September 22 announcement says Hunt Sports Development is partnering with Pea…
LancasterOnline
Big D SoccerHunt Sports Development Announces Plans for Mixed-Use District on East Side of Toyota Stadium and Soccer Center
FRISCO, Texas--(BUSINESS WIRE)--Sep 22, 2026-
Hunt Sports Development Announces Plans for Mixed-Use District on East ...
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