French telemarketing ban ’threatens’ 50,000 Moroccan workers

French telemarketing ban ’threatens’ 50,000 Moroccan workers

Across hundreds of call centres in Morocco, conversations unfold without pause. Agents switch between scripts and carefully modulated accents to sell energy contracts, insurance policies, or telecommunications offers to customers in France, whom they will never meet. For years, this largely invisible exchange has underpinned one of Morocco's most dynamic service industries, creating a steady bridge between Moroccan labour and European demand. Th…