At free fairs in Chile, there is a non-standard practice that silently organizes the purchase decision. Maipú, through its – at least 24 fairs – is part of this system. It is not just about the price or appearance of the product, but about something more subtle: the origin. A handwritten name — Carahue, Cañete, Ñuble, — appears in improvised cartons that, far from being a minor detail, introduces a territorial dimension in the daily exchange of …
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At free fairs in Chile, there is a non-standard practice that silently organizes the purchase decision. Maipú, through its – at least 24 fairs – is part of this system. It is not just about the price or appearance of the product, but about something more subtle: the origin. A handwritten name — Carahue, Cañete, Ñuble, — appears in improvised cartons that, far from being a minor detail, introduces a territorial dimension in the daily exchange of …