BWP Expands Frasers Plus Partnership with East Midlands Appointment

BWP expands Frasers Plus partnership with East Midlands appointment

BWP Group (“BWP”), one of the UK’s leading destination and outlet marketing agencies, has been appointed to deliver the integrated marketing remit for Frasers Plus Designer Outlet East Midlands, marking the agency’s second major appointment within the Frasers Plus Designer Outlet portfolio in recent months.

Premium brand upsizes drive double-digit sales growth at Frasers Plus Designer Outlet East Midlands

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Frasers Plus Designer Outlet East Midlands announces strong growth following premium brand investment

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Expanded premium stores at Frasers Plus Designer Outlet East Midlands are delivering significant sales and footfall growth, demonstrating how investment in larger, enhanced store formats can drive commercial performance within the outlet sector. Recent upsizes by Barbo…

Frasers Plus East Midlands sees store expansions drive sales up 42%

Brand upsizes by Levi’s, Barbour and Le Creuset boost footfall at retail destination