France Hits Ultra-Fast Fashion With Fees, Ad Ban
The levy will rise to nearly €20 per item by 2030 as France seeks to curb overproduction and low-quality clothing sales.
- On Tuesday, France began enforcing fast-fashion penalties targeting e-commerce platforms Shein and Temu to curb a surge in sales of cheap clothing.
- Passed in June, the legislation addresses environmental concerns from overproduction through a fee structure ranging from €0.25 for basic items to €12 for coats, capped at 50% of pre-tax price.
- Refashion, the French association managing collection, will levy charges based on product volume. Commerce Minister Serge Papin told Ouest France the platforms are "false champions of consumer purchasing power."
- China's commerce ministry described the French law as a discriminatory trade barrier potentially violating WTO principles, while Shein's spokesman in France, Quentin Ruffat, warned the penalties would hurt customers.
- The fees compound Shein's difficulties following the end of duty-free access for small parcels in the European Union, while the penalty formula is set to increase significantly from 2030.
108 Articles
108 Articles
Green Malus, Customs Taxes and Fall on the Stock Exchange: Shein's ultra-fast-fashion company is experiencing some initial difficulties, but the fashion giant at broken prices is already preparing for the future.
The government claims the first effects of its offensive against China's ultra fast fashion platforms. Serge Papin assures that orders have dropped from 30 to 50%, as a result of taxes, controls and consumer awareness.
France is the world's first country to adopt a statutory levy on so-called Ultra Fast Fashion. The law and the associated environmental malus system classify excessive overproduction and marketing of cheaper disposable clothing as environmental damage.
The French want to limit the negative impacts promoted by Shein and Temu with a law on environmental taxes on ultra-fast fashion products.
Kreiszeitung
Imports of small parcels from China have already fallen by up to 40 percent since July, since the separate EU levy of 3 euros applies.
In Belgium, the government currently favours a European-wide response. ...
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