WashWise Raises $1.2M to Build the Clothing Care Category That Happens Between Washes
The pre-seed round will fund WashWise’s push to build a new clothing-care category and expand its between-washes spray, the company said.
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WashWise Raises $1.2M to Build the Clothing Care Category That Happens Between Washes
The U.S. laundry care products market is estimated at $26B, and the dry-cleaning and laundry services sector adds another $10B – yet decades of innovation in that combined market have focused almost exclusively on what happens inside the washing machine, which accounts for barely 1% of a garment’s actual life. As consumers travel more frequently, invest in higher-quality clothing, and embrace resale and rental fashion, the gap between how people…
A pain point in my Wall Street schedule inspired me to leave Citadel to found a laundry startup
Maria Cabral Menezes got the idea for WashWise while working on Wall Street.WashWiseMaria Cabral Menezes came up with WashWise, a 'dry shampoo for clothes,' while working on Wall Street.Menezes watched fellow traders at Citadel carry smelly gym bags and rewear clothes at conferences.She said Wall Street skills helped her raise $1.2 million in pre-seed funding and secure investors.This as-told-to essay is based on a conversation with Maria Cabral…
Former Citadel trader’s startup WashWise raises $1.2M to reinvent laundry with ‘dry shampoo for clothes’ - Tech Startups
Most people have a chair, hook, or corner of the bedroom reserved for clothes that occupy an awkward middle ground: worn once, too clean for the washing machine, but not quite fresh enough to put back in the closet. Former […] The post Former Citadel trader’s startup WashWise raises $1.2M to reinvent laundry with ‘dry shampoo for clothes’ first appeared on Tech Startups.
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