Ford wants more customers to customize vehicles to boost profits as it eyes ‘Nike shoe drop’ moments

Ford Just Stole Nike’s Smartest Marketing Trick. Every Business Should Be Paying Attention

The automaker is releasing limited-run Broncos like Nike releases shoes. The scarcity playbook now works in almost any category.

Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments

Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.

Ford Wants To Drop Cars Like Nikes, And It's Betting You'll Snag A $57,350 Bronco

Ford's growing Custom Garage business aims to capture a bigger share of the $53 billion aftermarket industry