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Florists Urged to Guard Against Deceptive Practices Ahead of Mother’s Day

Summary by Perishable News
ALEXANDRIA, VA — The Society of American Florists is urging floral retailers to take proactive steps to protect their brands and maintain visibility and customer relationships during one of the industry’s busiest holidays. Deceptive order-gathering practices are becoming more aggressive — particularly impersonation calls and caller ID spoofing — while longstanding tactics like misleading online ads continue to siphon orders, erode margins and da…
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Perishable News broke the news on Tuesday, May 5, 2026.
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