Flipping the Script on the PSTN: How the FCC’s Identity Mandates Will Commoditize Trust and Shatter Branded Calling Premiums

Flipping the Script on the PSTN: How the FCC’s Identity Mandates Will Commoditize Trust and Shatter Branded Calling Premiums

This Industry Viewpoint was authored by Gerry ChristensenThe outbound enterprise calling landscape is standing on the precipice of its most profound structural shift since the inception of the STIR/SHAKEN framework. For years, the telecommunications industry has wrestled with a fractured trust ecosystem where bad actors thrived on malicious anonymity, and legitimate businesses were forced to pay a premium just to prove they weren’t scammers. …