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Flab for beef campaign in East China city draws over 2,700 challengers

Summary by Ecns
A novel weight-loss campaign offering beef as a reward has attracted more than 2,700 challengers in Wuxi City, east China's Jiangsu Province, as of Thursday, media reported.

2 Articles

Radio France InternationaleRadio France Internationale
Center

China: Authorities Launch "Exchange Fat for Beef" Campaign to Fight Obesity · Global Voices

While China is increasing its campaigns to combat obesity and promote a healthier lifestyle, some local authorities are competing with imagination. In Wuxi, in the eastern part of the country, residents are invited to exchange their lost kilos for beef.

·Paris, France
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EcnsEcns

Flab for beef campaign in East China city draws over 2,700 challengers

A novel weight-loss campaign offering beef as a reward has attracted more than 2,700 challengers in Wuxi City, east China's Jiangsu Province, as of Thursday, media reported.

·China
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Ecns broke the news in China on Friday, March 13, 2026.
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