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Five North East bars set for makeovers as part of multimillion-pound investments
The programme includes 108 major refurbishments and is aimed at offsetting rising costs, with work already under way at 52 sites.
Heineken UK plans to invest £44.5 million this year to upgrade 647 pubs across its Star Pubs estate, creating an estimated 850 jobs across Britain.
Facing pressure from rising labor costs and inflation over the past year, the hospitality sector contends with economic headwinds; industry data from the Hospitality Market Monitor shows 98,609 licensed premises remained at end of March.
In the North East and North Yorkshire, £1.94 million supports renovations including new pool tables and AV systems showing Sky and TNT Sports, with licensees contributing an additional £69,000.
Star Pubs managing director Lawson Mountstevens described the funding as a "lifeline" while urging the Government to lower VAT and beer duty to support long-term industry viability.
Upgrades prioritize community-focused spaces for dining and sports ahead of the 2026 football World Cup, exemplified by Newcastle's The George Stephenson, which saw trading surge 50% higher since reopening.