First-Party Data Strategies: Post-Cookie Marketing Guide

First-Party Data Strategies: Post-Cookie Marketing Guide

Table of ContentsFirst-Party Data Website Optimisation Measuring Success First-party data strategies have become critical for marketers as the digital advertising landscape undergoes its most significant transformation in decades. Third-party cookies, which have tracked user behaviour across the internet for over twenty years, are being phased out. Google’s decision to deprecate third-party cookies in Chrome, combined with privacy regulations li…