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Mozilla Finally Adds a Built-in ad Blocker to Firefox on iOS

  • Mozilla officially launched built-in ad blocking for Firefox on iPhone, utilizing Apple's WebKit Content Blocker and the EasyList filter to reduce bandwidth and declutter mobile websites.
  • Users must manually enable the feature in Settings under Browsing, as Mozilla keeps it disabled by default; it works alongside Enhanced Tracking Protection to provide two layers of privacy.
  • The blocker does not remove ads served directly by websites, search result ads, or Firefox's own sponsored shortcuts, though a tracker count now appears in the address bar.
  • Firefox joins competitors that have offered similar functionality for years; Brave, Opera, and Vivaldi already provide built-in ad blocking on their iPhone browsers.
  • Because every browser on iPhone must use Apple's WebKit engine, Mozilla's implementation remains restricted by Apple's API; Alex Moore noted Apple has "had more than two years to produce a compliant solution.
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Firefox helps iPhone users bypass ads on web sites while making money showing its own ads

Baked-in Firefox ad blocking on iOS begins rolling out slowly today, and is off by default

·London, United Kingdom
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MacRumors broke the news in Glen Allen, United States on Tuesday, September 1, 2026.
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