US EditionChick-Fil-A Launching New Restaurant Concept: What Will Daybright Serve?
Daybright, created by Chick-fil-A's Red Wagon Ventures, offers specialty coffees, smoothies, and cold-pressed juices without Chick-fil-A's core menu items.
- Chick-Fil-A plans to debut a new beverage-centric concept named Daybright this fall, with its first location opening near Atlanta, Georgia.
- The concept originated from Chick-fil-A’s subsidiary Red Wagon Ventures, which seeks to create services beyond traditional Chick-fil-A restaurants.
- Daybright will offer a variety of innovative drinks such as crafted coffees, fresh smoothies, and pressed juices, along with a selection of food items, but it will not include any of Chick-fil-A's well-known menu dishes or beverages.
- A company representative told OSR magazine that additional information will be disclosed at a later date, though specific menu items and the launch date have yet to be announced.
- Daybright’s launch reflects growing fast-food competition in beverage concepts, following examples like McDonald’s CosMc's which operated less than two years before closing.
16 Articles
16 Articles
NBC Dallas-Fort Worth
Chick-fil-A is launching a beverage concept to compete with Starbucks
It’s called Daybright, and it will serve nothing from the Chick-fil-A menu.
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Chick-fil-A launching new restaurant concept: What will Daybright serve?
(NEXSTAR) – Chick-fil-A is hoping to succeed where McDonald’s didn’t, announcing plans this week to debut its very own beverage-focused spinoff concept. Daybright, which is slated to open its first location in the coming months, will serve coffee drinks, cold-pressed juice drinks, smoothies and food. But don’t expect any cross-over items from Chick-fil-A to make it to the Daybright menu: Daybright is going to be its own standalone café, despite …
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Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Chick‑fil‑A is brewing up a new concept restaurant devoted entirely to beverages – but will exclude its famous frosted lemonades and chicken from the…
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