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The US Has a New Best-Selling Beer, Anheuser-Busch Says
Michelob Ultra's growth stems from strategic sports sponsorships including the NBA, FIFA World Cup, and PGA Tour, solidifying its market dominance over the past year.
- As of September 22, 2025, Michelob Ultra, a light beer from Anheuser-Busch, became the leading beer brand in the United States by sales volume.
- This rise follows conservative backlash and a boycott of Bud Light after its 2023 partnership with transgender influencer Dylan Mulvaney caused sales to plummet.
- Michelob Ultra secured its position by claiming the top retail and draft beer spots in the latest 52 weeks and leveraging major sports sponsorships like the NBA and upcoming World Cup.
- Scott Scanlon of Circana highlighted Michelob Ultra as the top-performing brand in the industry, noting that its strong growth trajectory continues unabated.
- Michelob Ultra's success suggests shifting consumer preferences toward active lifestyle brands amid alcohol consumption declines, but Bud Light has not yet fully recovered from its boycott.
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For more than two decades, the beer, which is currently considered to be the best-selling beer in America, has already been on the market.
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The US has a new best-selling beer, Anheuser-Busch says
(NEXSTAR) – Anheuser-Busch announced Monday that Michelob Ultra is now the best-selling beer in the U.S., claiming the top spot from Modelo Especial. Anehuser-Busch, in its announcement, cited data from the market research firm Circana, which found Michelob Ultra to be the top-selling beer across retail channels over the past year. Kyle Norrington, the chief commercial officer of Anheuser-Busch, credited the achievement, in part, to partnerships…
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R 17%
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