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Fiber’s ‘Signal’ Has Faded in Modern Food. These Two Founders Want to Restore It
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Fiber’s ‘Signal’ Has Faded in Modern Food. These Two Founders Want to Restore It
For most of its modern history, food deemed healthy came with a tradeoff: it might be good for you, but it probably wouldn’t taste very good, and it would almost certainly require discipline. Matt Barnard thinks that framing is the real failure of the food system. “If health requires discipline, it will never be the default,” Barnard told The Spoon in a recent interview. “Virtuous suffering is a system failure.” Barnard is the cofounder and CEO …
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