Ferrari Luce Sells for Record $40 Million
Ferrari said the one-off sale will fund its foundation’s educational programmes after analysts said the price could draw more collectors.
- A Ferrari Luce sold for $40 million at a California auction, which The Italian luxury-car maker called an "outstanding result." Proceeds benefit the Ferrari Foundation's educational programmes.
- Ferrari polarised fans and investors with the Luce launch, as critics argued its five-seat, battery-powered design marked too sharp a departure from traditional styling and eroded the marque's identity.
- Despite controversy, the group hit its 2026 sales target for the Luce; Ferrari shares fully recovered after falling more than 8 per cent on the day after the Luce was unveiled.
- James Grzinic, analyst at Jefferies, called the Luce auction "a remarkable success," stating "collectors will certainly take note." The Italian group recently lifted its full-year guidance with order book coverage through 2027.
- Uptake of the Luce was strong in China, with positive feedback from tech entrepreneurs. Within weeks of the launch, the carmaker's chief marketing officer left, replaced by a former BMW executive.
23 Articles
23 Articles
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