Malawi: FAM Targets Corporate Malawi to Revive Football Sponsorship and Turn the Game Into a Profitable Investment

Malawi: FAM Targets Corporate Malawi to Revive Football Sponsorship and Turn the Game Into a Profitable Investment

The Football Association of Malawi (FAM) has stepped up efforts to lure investors into football, positioning the sport not just as a passion, but as a viable and potentially lucrative business opportunity.

Fam to unlock football’s commercial value

The Football Association of Malawi (Fam) has engaged sponsors and prospective partners in a bid to strengthen commercial relationships and grow the game at all levels. This comes after Fam yesterday convened a sponsor and partnership workshop in Blantyre City. Fam Executive Member Daud Mtanthiko acknowledged the critical role sponsors have played in developing football in Malawi while signalling a shift in how the association intends to manage t…

FAM Targets Corporate Malawi to Revive Football Sponsorship and Turn the Game into a Profitable Investment - Malawi Nyasa Times - News from Malawi about Malawi

The Football Association of Malawi (FAM) has stepped up efforts to lure investors into football, positioning the sport not just as a passion, but as a viable and potentially lucrative business opportunity. For years, Malawi’s corporate sector has kept its distance from football sponsorship—a sharp contrast to the 1980s and early 1990s when companies were […] The post FAM Targets Corporate Malawi to Revive Football Sponsorship and Turn the Game i…