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More than £3.5m worth of counterfeit toys seized by border officials with nine in ten being fake Labubus

Authorities seized over £3.5 million in counterfeit toys this year, with 75% failing safety tests and 90% of seized items being fake Labubu dolls, posing health risks to children.

  • More than £3.5m worth of fake toys have been seized at the UK border so far this year, with 90% being counterfeit Labubu dolls.
  • Nearly three in four seized toys failed safety tests, with the "dangerous fakes" being found with harmful chemicals or choking hazards.
  • The Intellectual Property Office stressed that "the Labubu trend is just the tip of the iceberg" and warned that counterfeiting criminals target a wide range of popular toys.
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Fake toys worth more than £3.5m seized at UK border so far this year

Of the 259,000 fake toys seized at the border, 90% of them were counterfeit Labubu dolls, the Intellectual Property Office said.

·London, United Kingdom
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The Independent broke the news in London, United Kingdom on Wednesday, September 24, 2025.
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