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Beware Crooks Shopping for Victims During Holiday Season

Consumer advocates warn that impersonation sites and fake deals surge during holidays, urging shoppers to verify retailers and report scams to the Better Business Bureau.

  • Consumer groups including the Better Business Bureau urged shoppers during the holiday shopping period to verify online retailers before checkout to avoid scams as targeting increases.
  • Cliff Steinhauer of the National Cybersecurity Alliance warned scammers build impersonation sites and hide URLs to deceive holiday shoppers, especially during peak deals.
  • During peak shopping days, analysts recorded phishing emails mimicking major U.S. retail brands rose by more than 2,000%, and scams increased nearly 700%.
  • Melanie McGovern of the Better Business Bureau urged reporting fraud to the Federal Trade Commission or local police, adding that even problems without financial loss should be reported.
  • Last month the Federal Communications Commission proposed new rules to give consumers more information about incoming calls, while Ed Bartholme urged disconnecting when pressured as scammers `adapt their messaging and their pitches to what is out there in the news to make it seem more real.
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Warning to shoppers to be on the lookout for scams during the peak holiday season

As the holiday season approaches, scammers are increasingly targeting consumers, prompting agencies and lawmakers to take action to protect the public.

·Portland, United States
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WSAZ NewsChannel 3 broke the news in on Wednesday, December 10, 2025.
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