Google’s Real Estate Listings ‘Experiment’ Sends Zillow Shares Down More than 8%

Google’s real estate listings ‘experiment’ sends Zillow shares down more than 8%

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts and analysts to question what impact the feature could have on the traffic — and financials — of major portal players like Zillow, Realtor.com and others.

Zillow Group Stock (ZG) Drops After Google Tests Home Listings in Search: Analyst Targets, Forecasts and Key Risks (Dec. 16, 2025)

Zillow Group, Inc. shares are under pressure on Tuesday, December 16, 2025, as investors react to a sudden, very modern fear: what happens if Google decides it wants to “be the front door” to home search, not just the street sign pointing to it? In the latest trading data available Tuesday, Zillow’s Class A shares (NASDAQ: ZG) were down roughly 8%, and the company’s Class C shares (NASDAQ: Z) were down a similar amount, extending a sharp selloff…

Is Google’s listings ‘experiment’ a threat to search portals?

Google’s data and brokerage partner HouseCanary is beginning to place home listing blurbs at the top of search results in some markets as part of a new “test.”

Google enters portal wars with MLS listings in select cities

The portal wars may have a new entrant — and it isn’t one to shake a stick at. Google has begun testing a new advertising format in select markets that embeds for-sale home listings directly into search results.  Listings are embedded only in mobile searches for listings in select markets, including Chicago, Denver and Austin.  The listing displays in the search results are powered by a paid partnership between Google and ComeHome, which is a su…

Google Brings Listings Straight to Search in Potential Bombshell Move

Amidst the rapidly accelerating multi-front war over real estate listings, the most important player may have just made its first move. Tech giant Google has started a “controlled experiment” to include real estate listings in sponsored search results, according to HouseCanary, a property data company that is working with Google to provide listings to the… The post Google Brings Listings Straight to Search in Potential Bombshell Move appeared fi…

Google Tests Offering Real Estate Listings In Search Results

Last Friday, Google began testing a new feature that surfaces detailed property listings directly within Google Search results, potentially reshaping how buyers first encounter homes for sale. Keep reading »