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EXCLUSIVE: "We weren’t doing a good enough job" – Dortmund boss reveals how Club World Cup eye-opener forced a strategy shift
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EXCLUSIVE: "We weren’t doing a good enough job" – Dortmund boss reveals how Club World Cup eye-opener forced a strategy shift
For years, Borussia Dortmund targeted the US market through a primarily English-speaking lens. However, experiences at the Club World Cup made the German giants realize that they were not doing enough to reach Hispanic fans – and the rest of the Spanish-speaking part of the world.
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