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Meta to Open 5-Level Flagship Store on Fifth Avenue
Meta converted its Fifth Avenue pop-up into a permanent 15,000-square-foot flagship, signing a 10-year lease amid daily foot traffic of 1,000 to 1,500 visitors, company said.
- On 2026-03-19, Meta signed a 10-year lease with Vornado Realty Trust for Meta Lab at 679 Fifth Avenue, confirming its permanent status today.
- Heavy foot traffic and community programming convinced Meta to convert the November pop-up into a permanent store on Fifth Avenue.
- Inside, the store displays Reality Labs hardware, Meta Quest VR headsets, Meta's AI glasses from Oakley and Ray-Ban, Evan Mock's gallery, Zered Bassett murals, and free Buddies Coffee Roasters drinks.
- Shoppers gain a permanent spot to demo Meta Quest headsets and AI eyewear as Meta Lab NYC evolves to highlight NYC culture and sustain community programming supporting local artists.
- Following a Los Angeles flagship opened last year, Meta plans to open eight to 10 stores in the next year while experimenting with varied retail formats, according to Matt Jacobson.
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Meta makes its Meta Lab NYC pop-up on Fifth Avenue a permanent flagship location after signing a 10-year lease; it opened its first flagship store in LA in 2025 (Kanika Talwar/WWD)
Kanika Talwar / WWD: Meta makes its Meta Lab NYC pop-up on Fifth Avenue a permanent flagship location after signing a 10-year lease; it opened its first flagship store in LA in 2025 — The tech company has signed a decade-long lease for its Meta Lab town house on Fifth Avenue.
Meta Locks in Fifth Avenue Retail Hub
Meta Locks in Fifth Avenue Retail Hub
·Washington, United States
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Coverage Details
Total News Sources12
Leaning Left3Leaning Right2Center3Last UpdatedBias Distribution38% Left, 37% Center
Bias Distribution
- 38% of the sources lean Left, 37% of the sources are Center
38% Left
L 38%
C 37%
R 25%
Factuality
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