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Exclusive-Broadcasters Urge EU to Tighten Rules for Big Tech in Smart TV Standoff

Broadcasters cite rising market shares, urging the EU to impose Digital Markets Act rules on smart TV platforms and virtual assistants to ensure fair competition.

BRUSSELS, March 23 : Google, Amazon, Apple and Samsung's smart TVs and virtual assistants should fall under the EU’s toughest tech rules because of their growing market power, the world's largest broadcasters told EU antitrust chief Teresa Ribera on Monday.The call by the Association of Commercial Televisio

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The lobby group said that big techs may have incentives to keep end users within their own ecosystems and to restrict the linkage or redirection of a media application to another

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PressNewsAgency broke the news in on Monday, March 23, 2026.
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