Exclusive: Donatella Versace Is Back With a New Brand
Donatella Versace will lead the venture as chief creative officer, with first beauty products set to debut in the coming months, Revolve said.
- On Monday in Milan, Donatella Versace revealed a joint venture with Revolve Group to launch a new fashion and beauty business, serving as chief creative officer. The partnership reflects her personal creative vision.
- Following her March 2025 departure from Versace, the designer joins the Los Angeles-based e-tailer after guiding the fashion house for nearly 30 years. This marks her return to creative leadership.
- Revolve Group will provide technology, infrastructure, and global reach for the partnership. Co-founder Mike Karanikolas stated the collaboration aims to create "something genuinely distinctive" by combining Donatella's creative authority with the company's platform.
- Launching initially across the United States, Latin America, Asia-Pacific, and the Middle East, the venture will debut in the coming months. Brand name and first products will focus on beauty and fashion.
- The company aims to create a "digital-first world" where consumers participate rather than simply shop. This strategy leverages Revolve's existing social platforms, podcasts, and events to connect with global audiences.
11 Articles
11 Articles
Donatella Versace is back. And it doesn't start again from fashion, but from beauty, the real tow and revenue engine of the global market in this complex historical phase for luxury. The news bursts with a strategic and strongly symbolic timing: the announcement stands exactly at the crossroads between the closure of Milan Beauty Week and [...] L'articolo Donatella Versace launches a new brand with Revolve: "I want to talk to the new generations…
The Italian designer, who left Versace's creative direction in 2025 after almost three decades, announced the creation of a new brand.
Italian designer partneres with Revolve Group to create a new independent firm that will unite fashion and beauty and whose first products will see light in 2027
A year and a half from her farewell to the creative direction of the family house, the Italian designer takes on the role of Chief Creative Officer in a joint venture with the Californian giant of the "e-commerce"
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