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188-Year-Old NYC Pharmacy Has Been 'Packed Like Sardines'—All because of $40 Headbands and FX's 'Love Story'

C.O. Bigelow saw $40 tortoiseshell headbands sell out repeatedly as the FX series revived interest in Bessette Kennedy's '90s style among young New Yorkers.

Summary by CNBC
Twenty-somethings are flocking to a nearly 200-year-old pharmacy in New York to buy headbands once worn by Carolyn Bessette Kennedy, the drugstore's owners say.

3 Articles

VarietyVariety
Lean Left

The ‘Love Story’ Effect: How Carolyn Bessette Kennedy’s Style Fueled a New York City Retail Boom

Carolyn Bessette Kennedy's style (featured Ryan Murphy's "Love Story") is impacting the New York retailers selling her headband and sunglasses.

·Los Angeles, United States
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CNBCCNBC
Center

188-year-old NYC pharmacy has been 'packed like sardines'—all because of $40 headbands and FX's 'Love Story'

Twenty-somethings are flocking to a nearly 200-year-old pharmacy in New York to buy headbands once worn by Carolyn Bessette Kennedy, the drugstore's owners say.

·United States
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HuffPostHuffPost
Left

Everyone Wants Carolyn Bessette Kennedy’s Headband — But Doctors Have A Warning

The ’90s hair accessory is having a resurgence thanks to “Love Story: John F. Kennedy Jr. & Carolyn Bessette.” But doctors have a warning.

·United States
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  • 67% of the sources lean Left
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HuffPost broke the news in United States on Wednesday, March 18, 2026.
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