Relax, Poors: Ferrari Says It Won't Force You Into A Luce For Access To More Exclusive Models
4 Articles
4 Articles
Rumors have recently emerged that buying a Ferrari Luce would be a requirement to access certain more exclusive models of the manufacturer. However, this scenario is not on the table.
Ferrari Fires Back at Claims It Is Forcing VIPs To Buy the Controversial Luce EV
Ferrari recently launched its highly controversial first electric vehicle, the Luce, and the rumor mill is already spinning out of control. According to a recent Bloomberg report, the Italian automaker was allegedly resorting to heavy-handed dealership tactics, pressuring its most elite VIP clients to purchase the €550,000 four-door EV just to maintain their preferential status and gain access to future limited-edition models. Now, Ferrari is ag…
Ferrari's communicators were immediately assured at the launch of the Luce: no question of forcing customers to buy a copy of their first electric car to access the most exclusive and coveted models. The reality would be more nuanced.
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