Etihad unveils Beyond Borders framework at Arabian Travel Market

Etihad unveils new A330neo cabins - TTR Weekly

ABU DHABI, UAE, 16 September 2026: Etihad Airways launched its Beyond Borders product and experience at the Arabian Travel Market, 14 to 17 September, featuring Etihad’s new Airbus A330 cabin with all-new First, Business and Economy interiors.  Alongside the A330, Etihad showcased how the Beyond Borders look and feel will extend to the A321LR across […]

Etihad unveils Beyond Borders framework at Arabian Travel Market

Etihad Airways has launched Beyond Borders, a new product and experience framework that will shape the next phase of the airline’s guest journey. The concept made its debut at Arabian Travel Market, where Etihad unveiled its new Airbus A330 cabin, featuring redesigned First, Business and Economy interiors. The design language will be rolled out progressively across Etihad’s expanding fleet and premium spaces. Etihad also showcased how the Beyond…