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Esports: Fnatic’s Stashd project shows why controversy is part of the strategy
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Esports: Fnatic’s Stashd project shows why controversy is part of the strategy
The discussion around Fnatic’s “Stashd” project focusing on whether it resembles gambling is missing the bigger picture. The real issue is not whether the model is controversial. It’s why that controversy exists — and what it achieves. In esports, especially at the organizational level, visibility is one of the most valuable assets. Teams are not just competing in games. They are competing for attention, relevance, and audience engagement in a m…
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