US EditionSuper Bowl LX Brings Celebrity Reunions and a Fresh Wave of Nostalgia
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5 Articles
Ken de Mattel arrives at the Super Bowl LX as the protagonist of Expedia’s new campaign. Image by Bigstock Modern marketing has evolved from selling products to selling experiences and narratives. In this context, the appearance of Ken, Barbie’s eternal companion, as the face of Expedia’s new campaign for the Super Bowl LIX, is an example of transmedia advertising. It is no longer just a plastic doll, it is now a cultural entity of its own that …
The team of Azteca Sports is getting bigger for the transmission of this Super Bowl LX and that is why it welcomes Nea Solis, one of the best known influencers in the sports world, with a natural charisma that anyone can recognize. The NFL is lived by Azteca 7 and the best game of the season will be seen completely live, in a special coverage full of color and emotions that will be both inside and outside the stadium. Subscribe to our Telegram c…
Super Bowl LX Brings Celebrity Reunions and a Fresh Wave of Nostalgia
Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory. That strategy builds on an already star-heavy trend. According to iSpot, 68% of last year's Super Bowl ads featured at least one celebrity, and more than half (51%) included multiple celebrities. This year, brands are raising the stakes by pairing ensemble casts wit…
ESPN To Broadcast Super Bowl LX Live Across Africa
Live Broadcast Scheduled for Early Morning Viewing Across Africa Bad Bunny Performs in Iconic Halftime Show, Exclusive to Live Broadcast Multiple Ways to Watch, Including Disney+ in South Africa Johannesburg, 2 February 2026: This February, ESPN, the home of American sports, will broadcast the much-anticipated NFL Super Bowl LX live across the continent. Viewers can catch the action live on Monday, 9 February at 01:00 CAT on both ESPN and ESPN2…
Super Bowl LX: Live on 5
The NFL season draws to a close this Sunday, 8th February, with the biggest, most anticipated game of the year, Super Bowl LX. The sport has garnered a large following in the UK in recent years, and fans can watch the New England Patriots take on the Seattle Seahawks live on 5 from 10.30pm (GMT). NFL: Big Game Night will be broadcasting live from the USA in the buildup to the game, before heading over to Levi’s Stadium in the San Francisco Bay …
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