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ESPN Denies Rumors Regarding WWE Deal - Wrestling Inc.
ESPN said the report was false after SEScoops cited concerns about signups, viewership and provider support for the $1.6 billion WWE package.
On Tuesday, ESPN Head of Communications Ben Cafardo denied a report from journalist BJ Bethel claiming the network would not renew its WWE deal, stating, "There is no truth to the report that we have decided not to renew."
ESPN and WWE reached a five-year, $1.6 billion agreement in 2025 to air "premium live events" on ESPN Unlimited, though multiple sources cited "culture and synergy" issues and cable providers' failure to cover app costs.
Sports fans criticized WWE's prominence during WrestleMania 42 week, contrasting it with coverage of "real" sports like basketball and hockey. Both companies staged mass layoffs this year, underscoring pressure to maximize profit.
Bethel stood by his report, stating he unsuccessfully attempted to contact ESPN through its support website and email, highlighting tensions in a partnership only one year into its five-year term.
With four years remaining, industry observers suggest ESPN Unlimited must improve viewership to justify the investment, as analysts cite changes in the "current media market" as a key factor shaping the deal's long-term viability.