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Samsonite Group Completes Acquisition of BÉIS
The deal adds a leading lifestyle and travel brand founded by Shay Mitchell to Samsonite’s portfolio.
- On Thursday, October 1, 2026, Samsonite Group announced the completion of its acquisition of BÉIS, a digitally native lifestyle and travel brand founded in 2018 by actress and entrepreneur Shay Mitchell.
- Samsonite Group CEO Kyle Gendreau said the acquisition advances the company's lifestyle presence, adding that BÉIS brings a "distinctive brand" and "proven digital capabilities" to its portfolio of iconic brands.
- BÉIS will continue operating as a standalone brand within Samsonite Group's portfolio under Adeela Hussain Johnson, Brand President and CEO of BÉIS, while Mitchell remains to guide long-term creative vision.
- "Building BÉIS has been one of the most rewarding creative experiences of my life," Mitchell said, adding she is excited to continue shaping the brand's direction with the team.
- Hussain Johnson stated the team remains focused on designing thoughtful products and building meaningful connections with the community that has supported BÉIS since its inception.
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Samsonite Group Completes Acquisition of BÉIS
MANSFIELD, Mass. and HONG KONG and LOS ANGELES, Oct. 1, 2026 /PRNewswire/ -- Samsonite Group S.A. (together with its consolidated subsidiaries, the "Company", "Samsonite Group," "our", "us" or "we"; SEHK stock code: 1910) today announced that it has completed its…
·Missoula, United States
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Total News Sources16
Leaning Left1Leaning Right2Center11Last UpdatedBias Distribution79% Center
Bias Distribution
- 79% of the sources are Center
79% Center
C 79%
14%
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