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Epic Games Gives Backhanded Compliment to Apple over App Store
Apple cut the install steps from 15 to 6 after EU Digital Markets Act pressure, reducing Epic Games Store drop-offs from 65% to 25%, nearing rates on Windows and macOS.
- Epic Games praised Apple's July 2025 iOS 18.6 update that reduced the third-party app store install process from 15 steps to six on iPhones.
- The update responded to the EU Digital Markets Act and followed previous criticism that the old process was deliberately complex and included misleading scare screens.
- Epic reported that the percentage of users abandoning the installation of its store on iOS dropped from 65% to roughly 25% after the iOS 18.6 update, nearing the lower drop-off levels typically seen on Windows and macOS platforms.
- Epic also criticized Google’s 12-step Android installation flow with warnings that deceive users, alleging it sabotages install attempts more than 50% of the time.
- Despite improvements, Epic asserts Apple still violates the DMA through restrictive policies and hampers third-party app stores, which limits developer choices and user freedom.
Insights by Ground AI
12 Articles
12 Articles
Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apple’s Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace
In today’s Digest, we cover Spotify’s CEO exit bringing dual leadership, Epic saying Apple’s install changes slash drop-offs; and The Trade Desk overhauling its digital ad data marketplace. The post Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apple’s Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace appeared first on ExchangeWire.com.
Coverage Details
Total News Sources12
Leaning Left1Leaning Right0Center3Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
Factuality
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