E.l.f. and H&M Just Launched a Fragrance Collab—It’s As Good As You Want It To Be

E.l.f. and H&M Just Launched a Fragrance Collab—It’s As Good As You Want It To Be

Each perfume is $30.Elf / H&MThe Giste.l.f. and H&M launched a limited-edition fragrance collaboration.It features three scents inspired by e.l.f.'s beauty products.It's available to shop in select H&M stores and online.In 2026, fragrance is no longer about finding the one—it’s about play. Gone are the days of a signature scent. Now, it's about switching up your scents from day to day to fit your mood. To help you build your collection, e.l.f. a…