Published • loading... • Updated
EFL Trophy renamed Jersey Mike’s Trophy in five-year sponsorship deal
The five-year deal gives Jersey Mike’s naming rights as the competition prepares for its 2026-27 campaign and the final returns to Wembley.
- On Tuesday, September 22, 2026, the EFL announced a five-year sponsorship deal naming American sandwich chain Jersey Mike the new title sponsor of the EFL Trophy, which was immediately renamed the Jersey Mike Trophy.
- Jersey Mike is entering the United Kingdom market with its first restaurant opening this autumn on Argyll Street near Oxford Circus, followed by three additional central London sites before nationwide expansion.
- The Jersey Mike Trophy features League One and League Two clubs alongside Premier League Under-21 teams, with EFL chief executive officer Trevor Birch saying, "We are pleased to welcome Jersey Mike as title sponsor of the EFL Trophy."
- Founder Peter Cancro said, "It feels like a really natural partnership, and we can't wait to be part of the journey," emphasizing Jersey Mike's community-rooted approach to the sponsorship.
- More than 270,000 fans watched the competition last season, with the tournament concluding at Wembley on Sunday, April 11, where the final will determine this year's champion.
Insights by Ground AI
19 Articles
19 Articles
Jersey Mike’s Trophy: Another Bite of American Influence on English Football
The EFL Trophy is now the Jersey Mike’s Trophy, another American brand name in English football as U.S. ownership continues to reshape the game. Jersey Mike’s, the New Jersey-based sandwich chain, has signed a five-year title sponsorship agreement with the English Football League, with the new name taking effect immediately and running through the end […]
·Las Vegas, United States
Read Full Article
Jersey Mike's becomes EFL Trophy super-sub as sandwich chain serves up UK launch
Jersey Mike’s may not yet be a household name in the UK but the US sandwich chain hopes to change that by becoming the latest sponsor of the EFL Trophy. The Subway competitor has agreed a five-year deal with the English Football League for title naming rights to the competition, which features clubs from the [...]
·London, United Kingdom
Read Full Article
Coverage Details
Total News Sources19
Leaning Left0Leaning Right1Center7Last UpdatedBias Distribution88% Center
Bias Distribution
- 88% of the sources are Center
88% Center
C 88%
12%
Factuality
To view factuality data please Upgrade to Premium
