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Effie 2026: Carlos Correa of LePub Mexico City Explains Why Creativity Must Demonstrate Results
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Advertising faces increasing pressure to show that a good idea not only gets attention, but can also generate results for the business. In the first round of judgment of Effie Awards Mexico 2026, this discussion again occupies a central place when evaluating campaigns under criteria that combine strategy, creativity and commercial performance. Photo courtesy In exclusive interview like Carlos Correa, Chief Strategy Officer of LePub Mexico City a…
·Mexico City, Mexico
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