US EditionEC directs political parties to get advertisements pre-certified
The Election Commission mandates pre-certification of all political ads and disclosure of social media accounts to enhance transparency and curb misinformation, applying to five poll-bound states.
- On Friday, the Election Commission directed political parties to secure pre-certification for all advertisements from Media Certification and Monitoring Committees ahead of upcoming Assembly polls in four States and one Union Territory.
- Scheduled between April 9 and April 29, Assembly polls in Assam, Kerala, Tamil Nadu, West Bengal, and the Union Territory of Puducherry prompted the Commission to establish certification requirements for campaign content.
- Individual candidates must apply for advertisement certification to District MCMCs, while registered political parties approach State-level MCMCs; candidates must disclose all authentic social media accounts in their affidavits when filing nominations.
- Political parties must submit a detailed statement of expenditure incurred on internet and social media campaigning to the Commission within 75 days of the election's completion, per the Representation of the People Act.
- On March 19, the Commission held a meeting with Chief Electoral Officers and social media platform representatives to ensure timely action against reported instances of misinformation and fake news; MCMCs will maintain strict vigilance on suspected paid news.
11 Articles
11 Articles
Times of India
The Economic TimesECI mandates pre-certification of political ads on social, electronic media ahead of elections
According to an ECI press release, under the new directive, no political advertisement shall be released on electronic media -- including television, radio, AV displays at public places, e-papers, bulk SMS/voice messages or on internet-based media and social media platforms without prior clearance from the relevant MCMC.
EC mandates pre-certification of ads for poll campaign
The order comes ahead of the Assembly elections in Kerala, Tamil Nadu, West Bengal, Assam and the Union Territory of Puducherry..political ad pre-certification, election advertisement rules, MCMC certification, India election ads, political campaign compliance, election media monitoring, social media election ads, AI election ad verification, LLM political advertising, candidates' social media disclosure, election misinformation, paid news detec…
EC directs political parties to get advertisements pre-certified
Besides, the Commission has directed candidates to share the details of their authentic social media accounts in their affidavits at the time of filing nomination; individual candidates can apply for certification of advertisements with District Media Certification and Monitoring Committees
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The Election Commission of India (ECI) has implemented a significant reform by making pre-certification mandatory for all political advertisements across various media platforms. This initiative aims to ensure transparency, accountability, and fairness during election campaigns, particularly in the digital age. According to the new directive, no political advertisement can be published or broadcast on platforms such as television, radio, digital…
The Election Commission (ECI) has issued new and strict guidelines for political parties and candidates ahead of the upcoming assembly elections. Now, prior permission will be mandatory for any political advertisement to be run on social media and electronic platforms. According to the Media Certification and Monitoring Committee (MCMC), no political advertisement will be allowed to be shown on TV, radio, audio-video displays in public places, e…
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