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Eby announces B.C. grocery ‘price guard’ during Kelowna visit
The plan would cap profits on essentials, require clearer shelf pricing and block tactics that limit competition, with savings of up to $700 a year.
On Friday, NDP Leader David Eby announced a 'Price Guard' plan in Kelowna to cap retail profit margins on everyday essentials including milk, eggs, cheese, butter, and poultry sold by corporate retailers.
Families face grocery prices 27% higher than five years ago, while five retail chains controlling 80% of the market thrived last year as billionaire owners like the Weston and Pattison families grew their combined wealth by $4.4 billion.
The NDP plan includes banning anti-competitive real estate deals, mandating per-unit pricing to combat 'shrinkflation,' prohibiting AI-powered algorithmic pricing, and partnering with Ottawa to build an independent wholesale food terminal in the Lower Mainland.
Kelowna-Mission MLA Gavin Dew criticized the proposal hours later, calling the 'Grocery guard' an 'arsonist offering to put out the fire.' Industry groups warned the caps could harm small grocers and cause supply shortages.
The announcement precedes the October 24 provincial election, though critics question its credibility given Eby's previous $1,000 grocery rebate promise, which was cancelled before his first budget.