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Easter egg shoppers warned 'go to Aldi or Lidl' and check one number
Which? reports chocolate prices surged 9.7% while pack sizes shrink, urging shoppers to check unit prices and consider discounters Aldi and Lidl for savings.
- Consumer group Which? warned shoppers face a "double whammy" of rising prices and shrinking Easter chocolate, finding shrinkflation has become a prevalent trend across around 25,000 products tracked in UK supermarkets.
- Global cocoa shortages, high demand, and increased energy costs are driving price rises; Mars Wrigley, owner of Galaxy, stated it aims to absorb costs but must make changes to maintain quality.
- A Galaxy Milk Chocolate Extra Large Easter Egg at Asda rose from £4.98 for 252g in 2025 to £5.97 for 210g in 2026, a 44 per cent price-per-gram increase; Tesco's same egg rose 40 per cent.
- Which? advises shoppers to check the "price per 100g" on shelf labels to find cost-effective deals, noting this is the only way to accurately compare different brands and sizes.
- While chocolate prices surged 9.7 per cent annually, Which? researchers regularly find discounters Aldi and Lidl can be good options for households looking to save money on Easter treats.
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30 Articles
30 Articles
TeessideLive+3 Reposted by 3 other sources
Easter egg shoppers warned 'go to Aldi or Lidl' and check one number
Research shows prices have gone up and sizes have come down
·Middlesbrough, United Kingdom
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Malvern Gazette+20 Reposted by 20 other sources
Which? warns shoppers of shrinkflation 'double whammy' when buying Easter chocolate
Shoppers buying chocolate this Easter could see a "double whammy" of shrinkflation as they could pay more for less.
·Great Malvern, United Kingdom
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Another Year Of Shrinkflation For Easter Eggs
Shoppers are facing shelling out more for less when it comes to Easter eggs this year as brands adopt the shrinkflation tactic to offset the higher cost of making chocolate. Research by the consumer watchdog Which? found that the price (more…) The post Another Year Of Shrinkflation For Easter Eggs appeared first on KamCity.
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Total News Sources30
Leaning Left3Leaning Right1Center19Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
13%
C 83%
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