Tesco, B&Q, John Lewis, And Waitrose Part Of New Alliance Aimed At Scaling Retail Media

Tesco, B&Q, John Lewis, And Waitrose Part Of New Alliance Aimed At Scaling Retail Media

Dunnhumby, the retail data science firm owned by Tesco, has announced the launch of a new alliance designed to address the retail media fragmentation that has remained one of the sector’s biggest challenges. ‘dunnhumby network alliance’ aims to respond to brands’ need to (more…) The post Tesco, B&Q, John Lewis, And Waitrose Part Of New Alliance Aimed At Scaling Retail Media appeared first on KamCity.

Tesco, B&Q and John Lewis join forces for Dunnhumby media trials

Major high street brands launch network alliance to standardise marketing campaigns and audience measurement. Read the full story at Retail Sector.

DunnHumby unveils pilot to unite retail media networks - DecisionMarketing

DunnHumby has signed up B&Q, John Lewis, and Waitrose – as well as parent company Tesco – to pilot a new scheme that aims to address the retail media fragmentation that remains one of the sector’s biggest challenges. The DunnHumby Network Alliance gives brands and agencies a single route to activate campaigns across multiple retailers, in a move that is designed to help retailers reach wider demand while delivering inventory efficiently. At a ti…