Drone-Powered ad for PC Health Chatbot Slammed as 'Dystopian' by some Residents

Drone-powered ad for PC Health chatbot slammed as 'dystopian' by some residents

On Thursday night, more than a thousand drones lit up the sky above Toronto's waterfront displaying a list of health-related questions in what turned out to be an ad campaign for a new President's Choice AI-powered chatbot.

Loblaw’s late-night drone show in downtown Toronto sparks debate about ads in our skies

The ad could be seen from multiple vantage points downtown, urging viewers to ask medical questions on the President's Choice app.

Can We Please Ban Drone-Powered Sky Ads

I wasn't on the waterfront last night, so I didn't see the Loblaws drone-powered ad that appeared in the night sky around 11pm. I only learned about the ad this evening on As It Happens, and to quote the urban planner Sean Galbraith: What dystopian hell are we in for