DraftKings Used AI to Steer Promotions Toward Biggest Losers, Times Finds
- DraftKings built a 2023 machine-learning model to identify casino customers likely to respond to promotions by gambling and losing more, according to The New York Times.
- The model ranked customers using factors including gambling frequency, account balances, loss-to-wager ratios, and other indicators.
- DraftKings data scientist Nestor Hernandez developed a separate model to identify signs of gambling problems, but the company later shut down that project.
- DraftKings said its promotions target customers showing sustained, engaged use, while its existing system monitors more than two dozen signs of risky gambling.
10 Articles
10 Articles
How AI is being used to find gamblers most likely to lose
An investigation found the betting giant developed machine-learning systems to target promotions at potentially more profitable gamblers, even as employees raised concerns that the same technology could identify vulnerable customers
Former DraftKings employees detail how it uses ML to target likely losers with promotions, while efforts to flag problem gamblers were shelved or squashed (New York Times)
New York Times: Former DraftKings employees detail how it uses ML to target likely losers with promotions, while efforts to flag problem gamblers were shelved or squashed — About a year …
How DraftKings Uses AI to Target the Gamblers Likeliest to Lose
FILE -- Jason Robins, left, chief executive of DraftKings, and others during a gathering at the Westin Copley Place in Boston, July 8, 2022. A New York Times investigation found that DraftKings used data science to determine who received betting incentives, but has resisted using similar technology to protect gamblers at risk of addiction. (Amir Hamja/The New York Times)
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